2 Progressive Ways to Increase Profits while Lowering Expenses
by: Christine Darrington
When it comes to running a business, both online or off, much of our profits and time will be spent on our customers needs. It is in this area that a great deal of our time and profits are spent.
Personally answering the phone and replying to emails, will cost you valuable time that could be spent in more profitable ways. If you offer an 800 number, every minute spent on the phone decreases the profits you generated per sale regardless of whether you are talking to those who have made a purchase or not.
It goes without saying that if you have to pay someone else to provide customer service by phone or email, your profits are reduced even further.
So, the question is? how do we utilize the technological advances available on the internet to decrease our time spent on customer support both on the phone and in email?
The simple answer: By providing your customers with the solutions to their problems directly on your website.
Wait, perhaps your thinking, ?I do this already. Tell me something I don?t know.?
Okay, so you have a FAQ section, and you have all the information on your website that your customers could possible want. You have even included the most user friendly instructional manual with the products you sell. What more can you do?
The first thing we need to understand is that most people have become rather lazy when it comes to reading. Although, the internet is full of information, the main way to absorb this information is by reading. Many people, if given the opportunity to do so, will take the easy route and call the 800 number, or email for help. These visitors and or paying customers will have no problem taking advantage of your valuable time. Time you could use to increase other areas of your business.
If the customer has actually paid for your product, they have the right to receive customer support by email or the phone.
Given a choice of reading instructions on a website verses, emailing or picking up the phone, many will chose to email or phone customer support over hunting for the answer in a manual or in the FAQ's.
For these time-wasting, profit-eating problems, there are two solutions. 1. Audio 2. Video. By adding audio to your site, you can help the lazy browser gain a better understanding of your products without having to read. Many people skim read and miss important point. With the use of audio and video you can make sure that doesn?t happen.
An introduction to your sales letter by use of audio can help to increase interest in your product, which could be missed by those lazy browsers who need more incentive than a good headline to read what your product is about.
Many webmasters are using audio testimonials to sell their products and it is very effective. Hearing a personal testimonial offers greater validation than reading about one.
You can use audio to answer the most common FAQ?s and prompt your readers to use your FAQ?s section before submitting an email to support.
Next, add the visual aids, either through images, power point demonstrations, or video. Video is now incredible easy to create. All you need is a headset with a microphone and PC video recording program to begin. The money and time saved easily out weigh the cost of purchasing a headset and PC video recorder software program.
With video, you can show your customers exactly what they are going to receive. If it?s software, you can provide a video demonstration of how the software works. For those who have purchased a product, you can provide video tutorials on both installation and use of your product. This will save you countless hours in customer support.
You can even offer a video tutorial of your ebook or membership site. For instance, you can use video to entice your readers by offering a walkthrough of the chapters in your ebook, or a video tour of your membership site, using audio to bring out the benefits and main points.
Basically, you?re doing the same thing as you would in a sales letter, but by offering it visually, you are able to attract even the laziest customers to listen. It?s far easier to listen and watch, then it is to read and think. (Video should be in addition to the written sales letters and manuals)
Use video and audio to show and tell your customers exactly what they want to know. This will decrease the time you spend in email and on the phone, thus greatly increasing your time, and profits as well as decreasing your expenses.
Copyright 2006 Christine Darrington
About The Author
Article by Christine Darrington ? Published Children?s author and web designer. Visit: http://lazyaffiliateprofits.com/e-videos/ Get Step by Step coaching, Expert Interviews, Case Studies, and much more... take the free video tour - learn how to get full access for just one dollar.
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Types of Batteries
Types of Batteries
by: Jeff Anderson
Are you confused by the terms thrown around on batteries.such as Magnesium or Zinc-Carbon? We will walk you through a brief definition of each type of Alkalinee Batteries. Types of alkaline non-rechargeable batteries include:
Zinc-Carbon. Zinc-carbon cells, also known as "Leclanch?" cells, were the first widely used household batteries. Rated at 1.5 volts per cell, they are much lower in cost compared to alkalines, but also have a lower energy density. Available in AAA, AA, C, D and 9-volt sizes, common applications are toys, remote controls, flashlights and other household items. Zinc-carbon cells, also known as "Leclanch?" cells, were the first widely used household batteries. Rated at 1.5 volts per cell, they are much lower in cost compared to alkalines, but also have a lower energy density.
Zinc-Chloride: Heavy-duty zinc chloride batteries (ZnCl2) are the result of technological advances in zinc...
Types of Batteries
Hearing aids > Types of Batteries
Viatical Settlements, Or Life Insurance Settlements
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by: Donald Lusan
When I first heard of viatical settlements, or life insurance settlements, I shuddered at such a dastardly idea. I even put into words my deep feelings. You see I spent many years in the life insurance business and have seen the product work for the betterment of so many. I could not conceive of a pleasant result when one deprives the beneficiaries of what was due them. I guess I had not given the idea much thought, thus my extreme response.
Although I still do not feel it right to deprive beneficiaries of their life insurance proceeds so that an insured can get his or her hands on the proceeds of policies during their lifetime through life insurance settlements with investors, after much study and deep thought I can only conclude that there are situations where this is, not only justified, but is absolutely necessary.
If you bring into the picture the unfortunate person...
Viatical Settlements, Or Life Insurance Settlements
Hearing aids > Viatical Settlements, Or Life Insurance Settlements
Preventing Rape
Preventing Rape
by: Robert Young
If you are in immediate danger of being raped, here are some things that you can do.
Make a loud noise - Carry a whistle or scream "police" to attract attention.
Run - Only run if there is somewhere safe to run to.
If there is no where to go, you may aggravate the assailant further by running.
Stall - Speak calmly and rationally.
Try not to plead, cry, or show that you're scared.
This may be the reaction that he is looking for.
Urinate or vomit - Do anything that you can to repulse the assailant.
Tell him that you have a STD or AIDS.
Fight - Women who resist attacks and act quickly are less likely to be raped than those who are passive.
The optimum time to react is in the first 20 seconds when the body releases chemicals in the blood that help to put up a fight.
Be cautious if he has a weapon.
Keep alert - Even though it will...
Preventing Rape
Hearing aids > Preventing Rape
hCG - Human Chorionic Gonada-what?
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by: Susan Tanner
...Tropin. Human chorionic gonadotropin. Sound
Familiar? You may or may not have heard of hCG,
but if you have, it may be because you read it on the
box of your home pregnancy test. That's because
hCG is the basis of home pregnancy tests. It's also
the basis for the blood and urine pregnancy tests that
your doctor performs. But there is much more to hCG
than simply being an indicator of pregnancy.
HCG is a hormone produced by the placenta during
pregnancy. It begins being produced and released
into the blood almost immediately after the egg
attaches to the uterine wall. Since hCG is released
into the blood so soon after conception, it can be
detected there even before your first missed
menstrual period, as early as six days after
implantation. Its function is to prevent the disintegration of
the corpus luteum of the ovary and thereby...
hCG - Human Chorionic Gonada-what?
Hearing aids > hCG - Human Chorionic Gonada-what?
How To Rebuild Your Credit with A Prepaid Debit Card
How To Rebuild Your Credit with A Prepaid Debit Card
by: R. Sharp
Consumers today are up to their eyeballs in debt. And many people don't realize it until their good credit has been devastated.
As a result, many credit repair agencies are popping up all over the internet, on television and in the newspapers making sweeping guarantees that they can erase your bad credit and remove bankruptcies, judgments, liens, and bad loans from your credit history ...
2 Progressive Ways to Increase Profits while Lowering Expenses
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2 Progressive Ways to Increase Profits while Lowering Expenses
2 Progressive Ways to Increase Profits while Lowering Expenses florist